Design-Led Coronavirus Protection Within Interior Design
(Pub, Bar, Restaurant & Café Focus)
- Kate Bennett
The Coronavirus pandemic has unmistakably thrown the world into turmoil. Businesses across a whole host of different industries are working to re-establish themselves firmly into society once more and re-gain custom as quickly and efficiently as possible. Some are looking to spread their wings and tap into new markets, whilst others aim to simply recoup the business that they lost.
There is one thing for sure though, and that is the necessary (and also mandatory) practice of social distancing - the need to keep people apart wherever possible. Across all industries, whether that be Retail, Leisure, Tourism, Pubs, Restaurants & Cafes, Museums, Airports, Educational Facilities... you name it, we have to ensure we maintain a level of distance from one another at all times.
We look to screening in order to make this physically possible. Coronavirus protection within interior design doesn’t have to be boring though. It doesn’t have to be a Perspex screen fitted together clumsily with shoddy fixings.
“Life in the 21st century is a fast paced, consumer-oriented experience where media surrounds us at all times” states Pozin of Forbes. We generally demand interior settings that are carefully considered and clean, with a high-quality design. We need it to look good, feel good and be good. These are ultimately the spaces where we want to spend our hard-earned money, and also our spare time.
This isn’t new news to us… according to the BBC back in 2017, “expensive items and experiences are often branded as higher quality, exclusive, bespoke, or offering greater amenities or services. We’re motivated to splurge because we’re seeking peak experiences”. It is the ‘feel good’ factor that we all desire and crave and this can be obtained within our experiences alone.
Just because something looks expensive and high-end though, doesn’t mean it has to cost the earth, and in fact, a well-rounded design can be priceless in the long run.
According to the Journal of Experimental Social Psychology, our experiential purchases bring us greater pleasure in terms of anticipation and remembrance than do our material purchases, and they also bring us greater in-the-moment enjoyment. Experiences advance immediate happiness greater than physical purchases.
Findings like these can be applied to interiors (and exterior spaces) which require adaptations in order to follow the latest Coronavirus guidelines set out by the Government. It’s time to really push the boundaries and think outside the box, using this opportunity to goad customers through doors, in order for businesses to thrive and not just survive.
Barriers and screens can take on a whole host of different budgets. Basic screens need not be costly, but on the other hand, more generous budgets can allow for statement partitioning which become part of the interior staging. This is an opportunity to seek exciting new parameters in terms of visual appearance and spatial appeal.
Screens can be both fixed or adaptable and moveable. Large spaces should incorporate both so as not to look authoritarian, or even maze-like. They should be seamless and blend into the space without customers noticing straight away their purpose. They should look good and be practical. They need to be safe. Screening can be used to zone areas, and be installed so that they’re future friendly. They can promote business in a multitude of ways. Screens can be floor to ceiling, they can be opaque or transparent, they can be used to help customers feel extremely safe and secure, as well as provide little nooks and quirky, cosy areas for small groups to drink and dine in. They can also provide interest and dictate flow of traffic effectively, one-way, to allow seamless running of the business.
Take a look at just a small selection of our own findings below. We’ve bought together some of the finest, most brave and ingenious ideas to embrace the current situation. All of these ideas can be adapted and restyled to suit your own environments perfectly.
Create smart protection. Incredible dining experiences within pods and glasshouses allow customers to feel extra safe, and whilst those ideas target a younger demographic, they aren’t limiting. Families and couples can enjoy these spaces too, as factors such as music, lighting, artwork and spacing can combine to create comfort, intimacy and even romance. They can be used for a variety of reasons throughout the year, in unpredictable weather and well into future years post-pandemic.
Keep an eye on our social media, where we will be showcasing even more Covid-19 friendly environments, ideas and inspiration over the next few weeks – and not just eateries!
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